The incubator targets individuals and companies that wish to develop their entrepreneurial ideas by utilizing the capabilities of King Faisal University represented by the incubator. The incubator is expected to be a preferred choice for those who have promising ideas related to agricultural and livestock sectors, and those who have ideas that may solve problems related to the hot, arid region (environmental sustainability). In the short term, the incubator will target KFU students, faculty members, staff, and the community in Al-Ahsa. Then, it will expand to target new segments both inside and outside the Kingdom.