A vibrant institution that is stimulated to enrich knowledge of future and develop competitive human capabilities.
 Mission:
 Acting as a development engine and a major knowledge partner in supporting vital sectors; locally and regionally, by providing futuristic education, research driven by change and development, community engagement for mutual enrichment, and sustainable business development.
Value:
 1- Responsible Citizenship. 
 2- Integration based on interdisciplinary. 
 3- Innovation in originating, producing, and applying
knowledge. 
 4- Respect for ideas, opinions, and diversity.
 5- Justice that boosts transparency and belonging.
 6- Empowerment of expertise and capabilities.
Goals:
To realize the above mentioned vision and mission, we set 8 strategic goals as follows: 
 1- Developing educational outcomes belonging to the future, and eligible to maintain their competitiveness in light of economical and developmental transformations locally and internationally. 
2- Maximizing the research benefit and directing the university's research activity to serve the Kingdom's national goals and aspirations of the university's identity. 
3- Continuous development of the university's educational system and focusing on the university›s community engagement activities especially in the areas of mutual enrichment. 
4- Establishing and nurturing the university's innovation and business development system and enhancing its economic capabilities. 
 5- Directing the university's resources and capabilities to create an exceptional university experience that meets the expectations of students. 
 6- Adopting best practices to improve the
university's institutional performance and its business governance efficiently
and effectively. 
 7- Achieving the best levels of
efficiency in the use of resources and capabilities to achieve state of optimal
balance of the university’s financial performance. 
 8- Selectivity in developing partnerships
and alliances that enrich the university's experiences and enhance
opportunities for integration and strategic synergy.